Our strategy

The Group has a clear strategy to grow, primarily in the UK, through the roll out of new sites, franchising opportunities, cloud kitchens and strategic partnerships.

UK roll-out

The primary objective of our growth strategy is to increase our UK presence, and over the next five years we are targeting the launch of circa 45 new sites.

This expansion will comprise ‘traditional’ sites, as well as smaller sites that support the delivery channel, franchises and cloud kitchens.

Franchising opportunities

We partner with Select Service Partners Limited (“SSP Group”), Compass Group UK & Ireland and Eathos to franchise the Tortilla proposition across UK transport hubs and universities, and in the Middle East.

We have more than 6 franchise sites in the UK and 10 franchise sites in the Middle East.

With transport hubs, universities and other such locations becoming an increasingly important channel to access consumers, we will continue to expand our franchise model, supported by our Central Production Unit (“CPU”) and established operational infrastructure.

Cloud kitchens

The suitability of the Tortilla product offering for cloud kitchens – professional commercial kitchens used only to produce food for delivery – highlights the significant opportunity that exists to expand our delivery proposition.

We will continue to explore cloud kitchen opportunities in residential areas across the UK as part of our expansion plans, allowing us to satisfy the growing consumer demand for delivery.

Strategic partnerships

Strategic partnerships such as with amusement parks, contract caterers, supermarkets, hotels, and cloud kitchen franchisees present another attractive expansion opportunity. This is supported by our existing CPU capacity as well as our ability to operate within smaller sites.

International opportunities

Tortilla is the largest fast-casual Mexican chain in the UK and Europe. Supported by the growing popularity of burritos and tacos worldwide there is an opportunity for us to establish a broader presence internationally. The opportunity of taking the brand into Europe will be reviewed by the Group in the mid-to-longer term.